How an egg and a popcorn company are innovation

I often hear people saying “I just do/sell X, and if I were in the ‘chose any trending industry’ then I could do so much more. Happily, I’m here today to break this taboo…

I try to be aware of the small details as well as the big picture. Whenever I go somewhere or I buy something I like to think about the feeling I get while using the service/product; whether it brings a small joy or it brings a meaningful experience that could change my life.

Follow this example

Imagine you are in a supermarket and are only buying chips. The aisle has so many options and then boom! Staring right at you, you see a shiny package. So you decide to give it a try. Arriving home you are ready to open the bag and as you try to open the package it bursts…and all of the chips end up on the floor.

What can I say? The company failed when they thought about the usability of their product. The name for this concept is User Experience (UX) Design and User Interface (UI) Design.

Here is a quick overview:

UX –

a process focused on the overall feel of the experience – like opening the package.

UI –

a process focused on appearance and functionality – like the shining package that caught my attention.

Let’s get back to addressing our topic of non-trendy yet highly innovative companies and focus on:

How an egg company and a popcorn company are innovating.

First, let’s break into the egg company called Vital Farms

Vital Farms has a pretty and colorful egg box, which is already different from their non-innovative competitors. However, the brilliant idea was to add a little piece of biodegradable paper to their product. Each month, the paper tells a short story about their farm, some tips about eggs, and, the most creative part, they have a “bird of the month” section.

I encourage you to check their Instagram, it’s really creative and inspiring – link here

Making popcorn POP!

I first started buying Angie’s Boomchickapop because they are healthier than other brands. However, Angie’s popcorn innovated by improving the user experience (UX) not just by using healthier ingredients and adding nice colors on their package, but also the experience of opening the popcorn package.

The cool part of the package is that it turns into an actual “bowl”, which doesn’t make your hand oily and makes it easier to share with your friends.

So the next time you hear someone say they can’t be innovative por creative within their product or service, think about the examples of the egg and popcorn company!


Sometimes we need to find some inspiration/insights for our creativity.

What I like to do is to go outside, take a walk and start to analyze people’s behavior:

  • What they are DOING
  • What they are USING
  • What they are TALKING ABOUT
Sometimes you don’t even need to go that far, you just halve to

Talk to your users:

understand what is working for them or what features they are in need of that would improve their daily usage.

Don Norman

One of the most famous UX designers and is the guy who coined the term “user experience” says:

“No product is an island…think through all of the stages of a product or service – from initial intentions trough final reflections.”

What unique experience are you providing to your client?!

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